Job 018
Sundial Skincare
Sunscreen people remember to wear: refillable tins, a daily ritual and a shop that reorders for you.
Client
Sundial Skincare
Sector
Beauty
Services
Packaging, Shopify build, Photography
Year
2024
The brief
Sundial made a good mineral sunscreen that customers bought once in June. The business needed a habit, not a season.
What we made
We moved the product into refillable tins marked like a sundial, wrote a morning ritual into the unboxing and built a shop where the refill is the default.
The result
Repeat purchase rate went from 12% to 47%. Winter revenue now matches summer.
47%
Repeat purchase rate
12 mo
Of even revenue
−70%
Plastic per order
Fig. 02–04 · System, print, screen
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