Job 023
Nordlys Bikes
A cargo-bike maker wanted to look less like a start-up and more like the family car it replaces.
Client
Nordlys Bikes
Sector
Mobility
Services
Identity, Website, Configurator
Year
2026
The brief
Nordlys builds electric cargo bikes that carry three children and a week of shopping. Their site looked like a gadget launch, and parents were not buying gadgets.
What we made
We rebuilt the brand around the school run: a calm, wide wordmark, a palette borrowed from road signs and a configurator that shows the bike loaded the way a family would load it.
The result
Test-ride bookings doubled within eight weeks and the average order now includes two more accessories than before.
2×
Test-ride bookings
+31%
Average order value
8 wks
From brief to launch
Fig. 02–04 · System, print, screen
More work
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