Studio
Small on
purpose.
We are a small studio on purpose. Six projects a year means the people you meet are the people who do the work.
Fig. 01 · House type, set solid
Makeready is the work a printer does before the run starts.
Plates are hung, ink is balanced and a proof is pulled, checked and signed. Only then does the press speed up. Nobody sees that part, and everything depends on it.
Ines Calder started the studio in 2017 after ten years on press floors and in brand teams. The idea was simple: do the careful part first, with the client in the room, so that launch day is boring.
Principles
Three house rules
01
Show the real thing
No mood boards and no lorem ipsum. You judge the work the way your customers will see it.
02
One ink first
If an idea needs effects to work, it is not finished. We test everything in black on a laser printer.
03
Sign the sheet
Every launch ends with a checklist signed by us and by you. It is dull and it works.
Team
Who you will work with
We are hiring →
Ines Calder
Founder, creative director
Tomas Reyes
Design director
Mira Okafor
Strategy lead
Jonas Archer
Lead developer
Priya Nair
Senior designer
Hannah Brandt
Producer
Recognition
Nice things, briefly
2026
European Design Awards, Gold
Halden Coffee
2025
D&AD Wood Pencil, Packaging
Okra
2025
Brand New Awards, Finalist
Museum of Small Things
2024
Awwwards, Site of the Day
Sundial Skincare
2024
ADC Merit, Motion
Pilot Records
New business
Booking from January 2027
Come and see
the studio.
We are on Rua da Boavista, five minutes from Cais do Sodré. The coffee is Halden, naturally.
Start a project →