Pilot Records

The brief

Pilot presses short runs of electronic music from eleven countries. Every release looked different, and nobody could tell they came from the same label.

What we made

One line, drawn like a flight path, changes shape with each record and stays recognisable. The system ships as a kit that artists can use themselves.

The result

Thirty releases later, the catalogue reads as one shelf. Direct sales through the label’s own store are up 60%.