Job 022
Ferry
Banking for freelancers, redesigned around the one question they ask every month: what can I actually spend?
Client
Ferry
Sector
Fintech
Services
Product design, Website, Motion
Year
2025
The brief
Ferry’s app did everything a bank does, which was the problem. Freelancers opened it to answer one question and had to do the maths themselves.
What we made
We redesigned the home screen around a single number, set aside tax automatically and gave the marketing site the same plain voice as the product.
The result
Sign-up completion rose from 41% to 68%. Support tickets about tax fell by more than half.
68%
Sign-up completion
−54%
Tax support tickets
4.8
App Store rating
Fig. 02–04 · System, print, screen
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